EXCERPT FROM THE 30-SECOND SCRIPTINSERT — MATCH CUT SEQUENCE
Head out window — wind through ears — different dog.
Campaign versions
30 sec · 16:9
THE STORY BEHIND THE SPOT / CHAPMAN CHEVROLET
Every ride
has a story.
A campaign built around the everyday moments we share with our dogs—and the rides that become part of the story.
CLIENTChapman Chevrolet
FORMATCommercial campaign
TANNER’S ROLECreative development, production & post
01 / THE IDEA
Ordinary moments.
Lasting meaning.
The starting idea was simple: different dogs, different people, and the familiar moments that make every ride matter. The creative centered the relationship between people and their dogs, with the vehicle woven naturally into the experience.
Tanner developed the concept and guided the campaign from pre-production through filming and editing as part of his work at Chapman Automotive, with production support from collaborators on set.
02 / FROM PAGE TO SCREEN
Script. Storyboard.
Final frame.
Two moments from the campaign, from the original script to the storyboard and the finished frame. Keep scrolling to see each idea come to life.
THE MAKING OF EVERY RIDESCROLL TO EXPLORE ↓
EXCERPT FROM THE 30-SECOND SCRIPTEXT. TRAILHEAD — DAY
Car pulls in. Door opens.
INSERT — MATCH CUTDifferent dogs jumping out — same motion.
03 / ON SET
Behind the scenes.
A look at filming on location for the campaign.
HAVE A STORY TO TELL?
Let’s make something together